A series of new events and experiences focused on celebrating inclusion and empowering communities will take place in conjunction with the Cincinnati Music Festival, presented by P&G. Hosted by the Cincinnati USA Convention & Visitors Bureau via its Vibe Cincinnati platform, the new programming adds to the already robust collection of experiences taking place throughout the week, beginning Wednesday, July 24 and running through Sunday, July 28.

Local and national performers, entrepreneurs and leaders will highlight the events, which range from concerts and parties to fireside chats and worship services. Each activity is part of an intentional growth strategy to bring new, diverse business opportunities to the Cincinnati region through broadened efforts around inclusion. Collaborations with various local partners have made each event possible.

“More than a weekend filled with great music, the Cincinnati Music Festival celebrates the power of diversity,” said Julie Calvert, president and CEO of the Cincinnati USA CVB. “Every experience points back to the CVB’s strategic approach to creating equity in events and continuing to establish Cincinnati as a destination where all are welcome.”

Vibe Cincinnati events to complement the Cincinnati Music Festival include:
Red Light Jazz Room – COPA Lounge – Wednesday, July 24 – 8 p.m.
Makenzie Thomas from season 15 of The Voice will perform with students from the University of Cincinnati’s College / Conservatory of Music, as well as a performance by Cincinnati legend, DJ Apryl Rein.

Empow(her) Hour Fireside Chat – McCormick & Schmick’s – Friday, July 26 – 3 p.m.
Hear from Tamika Mallory, Co-President of the 2019 Women’s March, and Eris Sims, Chief of Staff for the NAACP, as they share insights and experiences on personal and professional development.

InstaGLAM Fireside Chat – McCormick & Schmick’s – Saturday, July 27 – 12 p.m.
Celebrity makeup artist Latasha Wright will speak about self-care, women’s health and wellness and more. Her famous clients include Nelly, Kelly Rowland, Cam Newton, Serena Williams and more.

Cincinnati Black Pride Day Party – Switch – Saturday, July 27 – 3 p.m.
Hosted at Switch, a contemporary interior design studio in downtown Cincinnati, the LGBTQ focused day party will feature local talent and food and drinks for purchase.

Sunday Service on the Square – Fountain Square – Sunday, July 28 – 10 a.m.
Pastors from seven local churches will preach alongside various gospel music and mime ministry performers.

Other popular experiences, including the Vibe Marketplace on Fountain Square, the Vibe Cincinnati Queen City 5K, the Women’s Liberation Workshop and Cincy Soul: The Black Taste, add to the week’s lineup of events. Free concerts at Fountain Square on Friday, Saturday and Sunday will feature Chubb Rock, Montell Jordan and Lil’ Mo, among others.

For the fourth year, Vibe Cincinnati will host a third night of festival events with Throwback Thursday, featuring Kid Capri, Slick Rick and EPMD. The added night of the festival is also dubbed “Party with a Purpose,” as $7 from each ticket sold is donated to the Dan Lincoln Institute for Hospitality Leadership (IHL), which works with local youth through Cincinnati Public Schools to build a highly skilled and diverse hospitality workforce. Tickets for Throwback Thursday are $50 for general admission or $100 for VIP tickets, which include two premium drink tickets, appetizers, a keepsake lanyard and a swag bag.

“The CVB’s intentional efforts around inclusion are on full display during the Cincinnati Music Festival week,” said Jason Dunn, Group Vice President of Diversity Sales and Inclusion at the Cincinnati USA CVB. “We are one of many organizations that want to invite people to come to Cincinnati earlier and stay later, and through our many partnerships we can celebrate the richness of the region’s diversity on the national stage.”

The Cincinnati Music Festival is the biggest annual tourism weekend in Cincinnati, generating $107.5 million in economic impact, according to a report produced by the University of Cincinnati Economics Center and commissioned by the Cincinnati USA Convention & Visitors Bureau.

Click here for a full list of Vibe Cincinnati experiences taking place this week.

About the Cincinnati USA Convention & Visitors Bureau
The Cincinnati USA Convention & Visitors Bureau is a sales, marketing and service organization whose primary responsibility is to positively impact Hamilton County's and the City of Cincinnati's economy through convention, trade show and visitor expenditures. The travel and tourism industry has traditionally been a $5.3 billion industry in Cincinnati USA, employing more than 80,000 people in a variety of fields and bringing 26.6 million visitors to the region annually. Visit www.cincyusa.com for more information.