January was dominated by the news that Facebook would be changing its algorithm and make it more difficult for fan pages to reach fans. 


In an era where social media is working against your content, how can you effectively get your message to those that want to hear it? 


Andrew Macarthy gives you five strategies to try on Social Media Today. What we like about his ideas is that it all comes down to being responsive to your community. By making sure your content is valuable to your fans, there is a good chance you will not struggle with this change. And if you add in a newer tactic or two to deliver that content to the right audience, you could even thrive under these changes.

More to Read

Creating A Customer-Centric Conference Strategy (Velvet Chainsaw Consulting)

In an effort to bring in more money, many meeting planners get focused on the needs of those that bring in the most money: sponsors. But the fact is that if you don’t focus on the needs and wants of your attendees, there’s a good chance you will lose both your attendees and sponsors. Get refocused with this post. 


How to Collect Better Feedback About Your Meetings (Associations Now)

Are you getting the high-level feedback you need to improve your meeting from your post-conference surveys? The answer is probably not. You might want to try one of these ideas to change that. 


10 Event Sponsors Reveal Why They Chose to Support Events (Eventbrite)

Looking to attract new sponsors in 2018? These sponsors tell you what goes into their decision-making process when they choose who to sponsor. 


6 Ways to Create a Live Event That Encourages Social Sharing (AdWeek)

The marketing for next year’s event starts at this year’s event. So get your attendees sharing online and showing their network why your event is the must-attend event with these ideas.


What great blog posts did you read this month?