March has been all about data. How is social media using your data? Is it being misused?

As this story has been unfolding, have you thought about how you are protecting data you are collecting from your attendees?

Event Marketer shared an article about data security for events that focuses on what you need to know. This becomes increasingly important, especially since General Data Protection Regulation is about to take effect in May, meaning that anyone that markets to the EU will be responsible for maintaining those standards or face steep fines.

How you handle data in your United States marketing is just as important. With sponsors being a significant part of many events’ business model, it can be easy to turn your attendees into a product. Addressing the questions in the article can prevent that.

More to Read:

131 Event Apps Compared: (Quickly) Choose the Best App for Your Event (Event Manager Blog)
With so many choices in the event tech space, it’s easy to feel overwhelmed. This guide does the work for you when it comes to event apps. Everything from whether you really need an event app to how to create an RFP is addressed.

What Can You Do About Passive Members? (Associations Now)
It’s a fact of life that you a significant number of your members are going to passive. But it turns out that just some simple personalization can help you engage those members.

4 Ways to Use Audience Segments to Promote Your Event (Eventbrite)
Speaking of personalization, that is just one of the reasons why you may want to use audience segments when marketing your event. This technique could be just what makes your attendees purchase tickets now.

Study: Attendees Are Looking for More Fun (Connect Corporate)
Need another reason to plan fun activities in your event’s destination city? It turns out that is exactly what your attendees are looking for. Working with a convention and visitors bureau like ours can help your attendees have that fun and positive experience and make them want to return next year.

What great blog posts did you read this month?