Many meeting planners look at content marketing as impractical. It’s just another piece thrown onto an overflowing plate, and it doesn’t always show the results. But what if there was a better way?

Associations Now tackles this topic with ideas on how to make your content marketing easier and more effective. From saving time by getting your audience to create content for you, to simply researching how your attendees like to receive content, these tips will make content marketing work for you instead of you trying to make content marketing work.

In the end, you will get exactly what you are looking for: content that your attendees will love to share and more prospective attendees for your event.

More to Read:

Are You Fully Utilizing Your Destination's CVB? (Map Your Show) There are so many ways that a convention and visitors bureau (CVB) can help you with your event and meeting planning. We teamed up with Map Your Show to share with you how to best utilize a CVB and help you realize the full potential of a CVB/planner partnership.

3 Key Conference and Corporate Event Promotion Trends (Eventbrite) Are you struggling to keep up online event promotion? This article takes you through three options you should employ now to get the word out effectively to all of your potential attendees.

Star Struck: Identifying Your Conference North Star (Velvet Chainsaw) What is your event’s true purpose? It’s likely that your purpose tends to get lost the in the noise of planning your event. Time to get back to the true purpose of your event and be guided by your North Star to make your event successful.

13 Stylish—and Functional—Ideas for Name Badges (BizBash) Technology is evolving quickly and the same can be said for name badges. There are more options than you can imagine, and many of them have technological features to enhance your attendees’ experience. Check out a few of the ideas from this article.

What great blog posts did you read this month?