CINCINNATI, OH (May 4, 2026) — The Cincinnati Regional Sports Commission is proud to announce the addition of Holly Perella as its new Director of Business Development. In this role, Perella will lead the organization’s efforts to attract and secure sporting events that drive economic impact and elevate the Cincinnati region as a premier sports destination.
“We are thrilled to welcome Holly to our team,” said Ben Huffman, Cincinnati Regional Sports Commission Executive Director. “Her experience, industry relationships, and proven success in event recruitment make her a tremendous asset as we continue to grow the Cincinnati Regional Sports Commission and position our region on a national stage.”
In her new role, Perella will focus on identifying and securing new event opportunities, strengthening relationships with rights holders, and working collaboratively with regional partners to deliver exceptional experiences for athletes, organizers, and visitors.
“I’m excited to join the Cincinnati Regional Sports Commission at such a pivotal time,” said Perella. “Cincinnati is a dynamic and growing sports market with incredible venues, strong community support, and a clear vision for the future. I look forward to building on that momentum and bringing new events to the region.”
The Cincinnati Regional Sports Commission, launched to drive sports-related economic impact, is focused on attracting, hosting, and supporting a wide range of amateur and professional sporting events that benefit the entire region.
About the Cincinnati Regional Sports Commission (CRSC)
The CRSC is a nonprofit organization dedicated to attracting and supporting premier sporting events that enhance the region’s economy and showcase Greater Cincinnati as a world-class sports destination.
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